diff --git a/Makefile b/Makefile
index e44edc8..52f44b9 100644
--- a/Makefile
+++ b/Makefile
@@ -7,7 +7,7 @@ help:
 	@printf "$$(grep -hE '^\S+:.*##' $(MAKEFILE_LIST) | sed -e 's/:.*##\s*/:/' -e 's/^\(.\+\):\(.*\)/\\x1b[36m\1\\x1b[m:\2/' | column -c2 -t -s :)\n"
 
 build: ## Build for publishing
-	docker build --pull -t $(IMAGE_NAME):latest .
+	docker build --pull -t $(IMAGE_NAME):$(TAG) .
 
 build-local: ## Builds with local users UID and GID
 	docker build --build-arg FTP_UID=$(shell id -u) --build-arg FTP_GID=$(shell id -g) -t $(IMAGE_NAME):$(TAG) .
@@ -37,13 +37,7 @@ run-ssl: env vsftpd.pem
 	@docker kill ${ID}
 
 push: ## Pushes the docker image to hub.docker.com
-	# Don't --pull here, we don't want any last minute upsteam changes
-	docker build -t $(IMAGE_NAME):$(TAG) .
-	docker tag $(IMAGE_NAME):$(TAG) $(IMAGE_NAME):latest
 	docker push $(IMAGE_NAME):$(TAG)
-	docker push $(IMAGE_NAME):latest
 
 clean: ## Remove built images
-	docker rmi $(IMAGE_NAME):latest
 	docker rmi $(IMAGE_NAME):$(TAG)
-